Success Story How a Singapore Retailer Used Hotpot Mahjong Sets to Celebrate 30th Anniversary
This success story features a renowned restaurant chain in Singapore that celebrated its 30th anniversary by selecting the hotpot-style mahjong gift box as the signature corporate gift for client appreciation and staff rewards. The chain wanted a gift that resonated with local food culture, evoked nostalgia, and offered a fun, interactive experience. Our team delivered a fully customized solution with the company's logo engraved on the box and tiles, special anniversary messaging, and coordinated delivery to multiple outlets, resulting in exceptional feedback and a repeat order for future festive seasons.
Client Objectives and Gifting Challenges
The restaurant chain needed 1,500 units for distribution to loyal clients, business partners, and employees across Singapore and Malaysia. They required a gift that was culturally relevant, visually striking, and shareable on social media. Challenges included tight production timelines before their anniversary gala, precise color matching to their brand red, and delivery to 20 different restaurant locations.
Custom Design and Production Journey
Our team collaborated with the client's marketing department to refine the hotpot grid design, select metal dice with premium weight, and incorporate anniversary logos on the commemorative card and tiles. After producing a sample set and receiving approval, we moved to mass production using durable materials and eco-friendly inks, in line with ESG eco corporate gift standards. Each set was inspected for tile quality, printing clarity, and packaging durability. The entire process from sample approval to shipment took 18 days.
Bulk Delivery and Event Impact
We coordinated ast bulk delivery to all 20 outlets in Singapore and Malaysia. At the anniversary gala, each attendee received a mahjong set as a door gift, and employees were given sets as recognition awards. The chain reported a 60% increase in social media mentions, with many clients posting photos of the unique gift. The interactive nature of mahjong also encouraged gatherings, further reinforcing brand community.
Measurable Outcomes and Repeat Orders
Following the success, the client placed a reorder corporate gift with new logo for the upcoming CNY corporate gift program and also ordered smaller batches for staff birthday gifts. This case demonstrates the power of a culturally inspired, interactive corporate gift in building brand loyalty and engagement.
For businesses in Thailand, Indonesia, Philippines, Vietnam, Myanmar, Laos, Cambodia, or Brunei seeking similar results, we offer end-to-end customisation. Contact us for a quotation and sample today.
