How a Singapore Private Bank Strengthened VIP Loyalty with Custom Givenchy Dragon Scale Gift Boxes for CNY
Case Study Overview
A prestigious private bank in Singapore, serving ultra-high-net-worth individuals across Asia, sought an exceptional Chinese New Year gift that would convey the highest level of respect and appreciation to its top 80 clients. The bank wanted a gift that would embody cultural sophistication, exclusivity, and the spirit of renewal – values that align perfectly with the bank's brand of discreet, personalised wealth management. After evaluating various options, they selected our Givenchy dragon scale gift box, attracted by its fusion of intangible cultural heritage and modern luxury, its thirteen dragon totem symbolism, and the extensive customisation potential. The result was a highly successful initiative that deepened client relationships and reinforced the bank's reputation as a culturally attuned institution.
Research and Supplier Selection
The bank's procurement and relationship management teams began by searching for the best corporate gift supplier in Singapore and requested corporate gift quotations from multiple vendors. They prioritised eco corporate gift ideas for clients, along with a minimum order corporate gift that could cover their exclusive VIP programme. Our proposal included box prototypes, dragon motif samples, and a clear wholesale price breakdown. The team particularly valued our sample available policy, allowing them to test the box's structural integrity, motif precision, and overall presentation before finalising the order.
Customisation and Production Process
The client opted for gold foil stamping of the bank's logo on the box exterior and a custom-printed insert with a personal greeting from the CEO. They also requested a bespoke colour variation to match the bank's signature navy and gold palette. With a bulk order of 80 sets, we managed production at our local factory with sample approval completed within 14 working days. The fast delivery was crucial as the gifts were needed for the bank's exclusive CNY reception.
The customisation process followed a structured workflow: first, we collaborated with the bank's design team to finalise the logo placement, foil colour, and interior layout. Second, we produced a prototype sample for approval, ensuring the foil stamping precision and colour accuracy met their expectations. Third, upon sample approval, we moved to full production, with each box undergoing rigorous quality checks for structural durability, motif clarity, and finish consistency. Finally, we coordinated logistics for timely delivery, including customs clearance for any cross-border shipments to the bank's regional offices.
Event Implementation and Client Feedback
At the bank's CNY reception, each VIP client received the dragon scale gift box in a branded presentation sleeve. The response was overwhelmingly positive – clients described the gift as "magnificent," "culturally rich," and "a true reflection of the bank's commitment to excellence." Many clients shared photos on social media, tagging the bank and generating organic brand exposure. Post-event surveys showed a 98% satisfaction rate, with several clients noting the gift as a key factor in their continued partnership with the bank.
Follow-Up and Reorder Success
Encouraged by the outstanding response, the bank decided to reorder corporate gift with new logo for the upcoming Mid-Autumn Festival and Christmas seasons, adapting the dragon motif to moon and star variations and adding a complementary tea set. They also expanded the order to include their regional offices in Malaysia and Thailand. This long-term partnership has solidified our role as their trusted corporate gift supplier for all cultural-luxury gifting, demonstrating that a thoughtfully designed, customised dragon scale gift box can deliver exceptional emotional impact and enduring brand value across the competitive private banking sector of Singapore and Southeast Asia.
